POWERSPORTS & UTILITY VEHICLES NEW PRODUCTS
By SEMA News Editors
Powersports Parts and Accessories
Enhancing Functionality, Safety and Entertainment Value
In the Upper South Hall at the 2015 SEMA Show, buyers could find a space dedicated to the powersports niche of the specialty-equipment market. The term “powersports” encompasses a wide range of recreational activities, providing parts and accessories for motorcycles, ATVs, UTVs, side-by-sides and scooters, used both on the road and off pavement.
SEMA research has found that more than one-third of automotive accessory enthusiasts may own a powersports vehicle, indicating that this is a section with enormous potential for SEMA members. In addition, a wide number of exhibitors at the SEMA Show include powersports specialty parts in their catalogs, along with products aimed at the broader automotive segment. SEMA News caught up with a couple of exhibitors to learn where they are focusing their attention in this recreational niche.
Walker Evans Racing produces performance shocks and beadlock wheels for recreational applications. Reid Nordin, who works in product development for the company, said that from his perspective, “Attendance at off-road events, competitions and shows is high, and customer enthusiasm is strong.”
Opportunities for new products continue to abound, since consumers are eager to push the boundaries of where these vehicles can go, according to Justin Andrews, marketing and sales manager for Factor 55. Based in Boise, Idaho, the engineering design firm offers wide range of winches and hitch components.
“We have seen a number of vehicle owners trading in their fullsize trail rigs for lighter and faster UTVs,” Andrews said. “The ability to go fast and get through narrower spots on the trail has changed many consumers’ minds about the purchase of a UTV or side-by-side. We are seeing UTV owners building more aggressive vehicles to not only go fast on trails or in the desert but to also tackle climbing big rock obstacles.”
For companies looking to beef up their powersports product lines, Andrews and Nordin pointed to wheel, tire and shock options as growing in popularity—for UTVs as well as the trucks and Jeeps that haul them.
“Among our highest demand for product are for beadlock wheels for the 4x4 Jeep and truck community, while shocks for Jeeps are taking off,” said Nordin. “Side-by-side performance shocks are always in great demand. We have a solid product line in snow and side-by-side performance shocks but see a big need in performance improvements in Jeep shocks—that has been a big focus for new development. Side-by-sides will continue to be hot as new models hit the market at affordable prices, and aftermarket part fitment opportunities are abundant.”
Factor 55’s Andrews also reported noticing recent increases in the popularity of racing applications.
“We see a lot more people buying UTVs and turning them into race buggies for Baja and for the Ultra4 racing series, perhaps being a less expensive way to become competitive in these areas,” he said.
In the following pages, you’ll find the powersports and utility vehicles entries from the 2015 SEMA Show’s New Products Showcase. Many of them support the trends that Andrews and Nordin identified.
Custom-made Special Force wheels built from 6061-forged aluminum. Stylish designs without compromise for strength. 786-345-6301 |
This custom-made MultiPiece wheel offers limitless possibilities and is built from 6061-forged aluminum. All-stainless-steel hardware with stylish designs without compromise for strength. 786-345-6301 | |
Solves the no-parking-brake problem on most Polaris RZRs and Rangers. Theft-deterrent and hill/transport brake in a single application. Provides a theft deterrent by locking the brakes when the vehicle is left unattended. Keeps vehicle from rolling on hills after being shifted into park to protect transmission shifter and gears. Added safety during transport. 702-265-4822 |
Custom-made dually wheels built from 6061-forged aluminum. Stylish designs without compromise for strength. 786-345-6301 | |
The Duoblock offers the look of a monoblock wheel with the versatility of a three-piece wheel. Forged from 6061 aluminum for strength and durability. 786-345-6301 | Design Engineering Inc. Meet the beef of the Handy lineup: The Big Utility Lift (B.U.L.) boasts a capacity of 2,500 pounds and a maximum working height of 39 in. With a working surface of 54x27 in. (51 in. with support arms extended), consider big jobs handled. The B.U.L. has safety in mind with its dual detent bars, offering superior stability. The B.U.L. is proudly made in the U.S.A. 855-752-5446 | |
Made specifically for American Force 10-lug dually wheels. The new center caps won’t rust and get stuck like traditional chrome-dome center caps. The logo in the middle of the center cap can be removed and painted to match the vehicle accent color. 786-345-6301 |
Early-warning GPS security system for motorcycles and all powersports vehicles. Made in America; veteran owned and operated. Sold through dealers only. 727-862-2522 | |
The revolutionary Pockit-Tow recovery strap was developed by enthusiasts through years of experience. Its unique design features weavable loops sewn into the entire length of the strap. Users can make the strap as long or as short as they need by simply weaving the protected end through the loops. Wrap, weave and pull. 714-774-9444 |
Manufactured in Southern California from 1.5-in.-wide nylon material, these spare-tire holddowns feature deluxe, wide, soft-grip ratchets and fully adjustable ends that allow the center point and ratchet to be positioned right where the user wants them for easy spare-tire installation and removal using the factory locations. 714-774-9444 |
DuneBlaster is the ultimate off-road air system and air horn for your UTV. Kit includes a 150-psi compressor, air tank, waterproof horn button, universal mounting bracket with compressor shield and all the necessary hardware to install, including a quick-disconnect tire inflator with storage bag. Remote air intake filter keeps sand and debris out. 520-579-1531 |
HogKit-1 for ’79–current Harley-Davidson motorcycles with classic horn cover mounts in the factory location using the stock cowbell cover to house the direct-drive compressor for easy installation and clean looks. The dual-chrome-plated horns add that custom look Harley riders want while the 132dB horn blows away the weak factory horn. 520-579-1531 | |
SpeedStrap’s new vehicle-specific tie-down kit for the Polaris RZR 1000 employs a unique D-ring that bolts to the front of the vehicle with supplied bolts and makes quick and easy work of loading using the two three-point ratchet tie-downs. Also included are SpeedWraps and a tool bag. 714-774-9444 |
The XL Pro Yamaha WR250/450F Kit was designed specifically for aggressive nighttime riding over any terrain by combining amazing distance projection, wide peripheral spread and a smooth light pattern. 760-560-2252 | |
JRi Single Adjustable Damping Shock Absorber for the new, very popular Polaris Slingshot. The shock also features an Eibach spring with an adjustable spring preload/ ride height. 704-660-8346 |
Motopeds are the next generation of cool. 816-416-7119 | |
Gear lift for the UTV/side-by-side industry. Gear reduction portal system which provides a 30% gear reduction at each wheel, and an additional 4 true in. of lift. This system eliminates wear and tear on drive axles, CVS, clutches and transmission. 810-422-5539 |
Premium synthetic lubricant to meet the demands of on- and off-track dirt-bike riders under severe conditions. 715-392-7101 | |
The XL80 XL racer dual motorcycle race light is said to be the brightest LED motorcycle light setup on the market today. Provides 13,800 lumens with unparalleled distance. 760-560-2252 |
Specifically designed for those riders who are looking for more than just your average headlight. Baja Designs says that the Squadron Pro LED KTM ’14–up with headlight kit is in a league of its own, producing 4,300 lumens and 42 W to give users the perfect mix of power and performance. 760-560-2252 |
A vehicle-specific kit that works on both the 1190 and 1290 KTM Adventure bike series, utilizing two of Baja Designs Squadron Pros. The Squadron Pro packs 4,300 lumens at 42 W to truly annihilate the night. 760-560-2252 |
The Riot is where aggressive design and two-into-one performance collide in the ultimate upgrade system with attitude. 949-858-5900 | |
DuneBlaster is the ultimate off-road air system and air horn for a UTV. Kit includes a 150-psi compressor, air tank, waterproof horn button, universal mounting bracket with compressor shield and all the necessary hardware to install, including a quick-disconnect tire inflator with storage bag. Remote air-intake filter keeps sand and debris out. 520-579-1531 |
Specifically designed for riders who are looking for more than just your average headlight. Baja Designs says that the Squadron Pro LED KTM ’08–up kit with head shell is in a league of its own, producing 4,300 lumens and 42 W to give users the perfect mix of power and performance. 760-560-2252 | |
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Specifically designed for riders who are looking for more than just your average headlight. Baja Designs says that the XL Pro LED KTM ’08–’13 with headlight shell kit is in a league of its own, producing 4,900 lumens. 760-560-2252 | |
Severe-service formulation offers upgraded performance and protection for hard-working ATVs and UTVs. 715-392-7101 |
Severe-service formulation delivers upgraded performance for hard-working and performance ATVs and UTVs. 715-392-7101 | |
Premium synthetic lubricant to meet the demands of on- and off-track dirt-bike riders under severe conditions. 715-392-7101 |
Severe-service formulation delivers upgraded performance for hard-working and performance ATVs and UTVs. 715-392-7101 |
Severe-service formulation offers upgraded performance and protection for hard-working ATVs and UTVs. 715-392-7101 |
Purpose-built synthetic V-Twin primary fluid for riders who prefer a dedicated primary chain-case lubricant. 715-392-7101 | |
Premium synthetic lubricant to meet the demands of on- and off-track dirt-bike riders under severe conditions. 715-392-7101 |
Here’s a quick-and-easy way to make a Harley run like a race bike. The billet-aluminum nitrous plate mounts behind the air cleaner and features an integrated nitrous solenoid that makes installation quick and easy while looking clean and attractive. 940-767-7694 | |
Mile Marker Industries Inc.
800-886-8647 |
Nitrous Express offers the first nitrous plate system designed specifically for a Polaris RZR. This NX nitrous plate system bolts between the cylinder head and the intake boot of RZR 800s and provides up to 40 additional hp at the flip of a switch. 940-767-7694 | |
Custom-made wheels built from 6061-forged aluminum. Stylish designs without compromise for strength. 786-345-6301 |
Custom-made Beadlock wheels built from 6061-forged aluminum. Stylish designs without compromise for strength. 786-345-6301 | |
Specifically designed for riders who are looking for more than just your average headlight. Baja Designs says that the XL Pro LED KTM ’14–up with headlight shell is in a league of its own. It produces 4,900 lumens at 40 to give users the perfect mix of power and performance and offers a 50% dimming feature. 760-560-2252 |
The 5.75-in. oval XMC headlight is a direct swap for ’04–’13 Harley-Davidson Road Glide motorcycles. The XMC headlight was engineered to deliver optimal road coverage. With additional LEDs that fill in the space between the vehicle and the peak of the beam, the XMC headlight makes riding a safer experience for everyone on the road. 888-489-9820 | |
Custom-made wheels built from 6061-forged aluminum. Stylish designs without compromise for strength. 786-345-6301 |
Custom-made wheels built from 6061-forged aluminum. Stylish designs without compromise for strength. 786-345-6301 | |
Each Pro-UTV system delivers maximum performance for any terrain using Eibach Racing Off-Road springs. The choice of off-road champions from SCORE to WRC, these springs are engineered to withstand the extremes of off-road challenges with legendary performance, quality and reliability. 800-507-2338 | JRi Shocks
704-660-8346 | |
Mile Marker Industries Inc.
800-886-8647 |
Gibson Performance Exhaust introduces a slip-on dual rear exhaust and custom beauty plate for the Yamaha YXZ 1000; 100% made in U.S.A. 951-372-1220 | |
Custom-made wheels built from 6061-forged aluminum. Stylish designs without compromise for strength. 786-345-6301 | ||