SEMA News—June 2017
NEW PRODUCTS
Hot-Rod Products
Where Tradition Meets Technology
Hot Rod Alley at the SEMA Show includes a mix of street rod, custom car and street-performance products and services pertaining to everything from classic ’30s vehicles to ‘70s musclecars and beyond. This diverse category showed growth for the third consecutive year at the SEMA Show. For 2016, the number of companies exhibiting in the hot rod segment grew 2% and occupied 4% more square footage on the Show floor than in the prior year.
This year, Hot Rod Alley exhibitors entered almost 120 new products in the New Products Showcase. If there was a theme to the new-product surge, it might be respect for the hot rod legacy, even as manufacturers cleverly integrate new technologies. Top products receiving scans from buyers included EFI systems from companies such as Holley/MSD Group, Speedmaster and FiTech EFI, and exhaust equipment from Xforce Performance Exhaust. Products related to adapting Chevrolet LS engines to custom applications also received notably high click rates from buyers at the Show.
Among the innovative products receiving awards were a V12 LS engine that runs on pump gas; Bluetooth-configurable, high-def analog instrument packages for ’55–’57 Chevy cars; and a steering column for ’40 Fords that looks vintage but has modern features.
The following pages contain fresh new products entered into the New Products Showcase from exhibitors in Hot Rod Alley as they were photographed and described at the 2016 SEMA Show.
View all of the hot-rod new products from the 2016 SEMA Show New Product Showcase.
Brookville Roadster Inc. | New all-steel ’32 Tudor Phanton body. Designed by Chip Foose. PN: B400 Information: www.brookvilleroadster.comor 937-833-4605. |
FiTech EFI | FiTech G-Sump in-tank fuel pump module. Converts the fuel tank into a modern in-tank fuel-pump system. Suitable for up to 550 hp EFI or 700 hp carbureted. PN: 50019 Information: www.fitechefi.com or 951-340-2624. |
United Pacific Industries | Unique new taillight, back-up light, signals and markers for 4-in. round and 6-in. oval applications. These new lights create a mirage effect, with a subtle 4-D depth look. Mesmerize, stand out and capture attention with these new markers from United Pacific. PN: 36656 Information: www.uapac.com or 866-327-5288. |
GSI Machine & Fabrication | C10 billet door handles for classic trucks. Information: www.gsimfab.com or 480-940-1806. |
GSI Machine & Fabrication | GSI Machine & Fabrication billet exterior door handles for ’60–’66 C10 trucks. Factory replacements with no modifications needed will significantly enhance the look and feel of a classic truck. Available in machined finish, black anodized or polished. Information: www.gsimfab.com or 480-940-1806. |
Eddie Motorsports | These taillight kits include precision CNC-machined 6061T6 billet-aluminum bezels, LED taillights, backup-light lenses and a heavy-duty LED flasher. Matching billet marker-light bezels are also available. The kits come in two versions: standard or with customizable sequential operation. The billet bezels are available in seven custom finishes. PN: MS275-85P Information: www.eddiemotorsports.com or 888-813-1293. |
Wheel Vintiques | New OE steel wheels for six-lug applications, including classic and modern trucks. Available in many sizes and powdercoated finish options. PN: 62-576512400 Information: www.wheelvintiques.com or 800-959-2100. |
Wheel Vintiques | The Jumbo wheel is a recreation of an aftermarket wheel from the ’30s. It offers vintage looks with many fitment and finish options. PN: 88-6412512 Information: www.wheelvintiques.com or 800-959-2100. |
Eddie Motorsports | Precision CNC-machined from high-quality 6061-T6 billet aluminum. The hinges deliver superior strength with great looks and utilize nitrogen-filled gas struts and sealed bearings for smooth, easy operation. Available in seven custom finishes. Made in the U.S.A. PN: MS149-27P Information: www.eddiemotorsports.com or 888-813-1293. |
Rick's Tanks | Fuel pump controller controls up to two pumps in a PWM fashion. Speeds up and slows down based on fuel consumption demand. This unit is also capable of boosting voltage up to 17.5V and is fully programmable based on needs. PN: 95001 Information: www.rickstanks.com or 915-760-4388. |
Rick's Tanks | Multiple in-tank pump assemblies to work with many OE tanks, including Rick’s fabricated and stamped tanks. E-85 capable and up to 2,000 hp. PN: 25001 Information: www.rickstanks.com or 915-760-4388. |
Coker Tire | The Firestone FR70-15 redline tire is an available option in the new Firestone Wide Oval Radial product line, which features authentic looks and modern radial construction. PN: 62500 Information: www.cokertire.com or 800-251-6336. |
GSI Machine & Fabrication | GSI Machine & Fabrication billet exterior door handles for ’73–’87 C10 trucks. Factory replacements with no modifications needed will significantly enhance the look and feel of a classic truck. Available in machined finish, black anodized or polished. Information: www.gsimfab.com or 480-940-1806. |
Eddie Motorsports | Precision CNC-machined from the highest-quality 6061-T6 billet aluminum, these one-piece door handles are direct replacements for the stock pot-metal parts. Available in five styles: original smooth, recessed (on display), lightning (on display), ball milled and diamond hatch cut. Nine different custom finishes. PN: MS277-70P Information: www.eddiemotorsports.com or 888-813-1293. |
View all of the hot-rod new products from the 2016 SEMA Show New Product Showcase.